Sunday, April 4, 2010

About Company: Reckitt Benckiser

Reckitt Benckiser plc (LSE: RB) is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200 countries. RB is ranked 6th in the 2008 European Business Week 50,the magazine's annual ranking of the best performing companies within the S&P European 350.

The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. 35% of net revenues come from products launched in the past three years, this focus on innovation was recognised by The Economist Corporate Use of Innovation Award in 2009.

In 2008, the BBC broadcast an investigaton into the methods RB used to maintain the market share of the Gaviscon powerbrand.

Brands

These 17 power brands accounted for 62% of Rekitt Benckiser’s net revenues in 2008, and 61% in 2007.[36]

Reckitt Benckiser’s most profitable and most recognised brands are:

This is a list of other brands owned by Reckitt Benckiser:


The company held Platinum status in 2005, 2006, 2007 and 2008 in the Business In The Community CR Index, and in 2009 entered the Dow Jones Sustainability World Index and the Carbon Disclosure Leadership Index.

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