Seth Godin (born July 10, 1960) is an entrepreneur, author and public speaker.
At 14, Godin took his first steps into entrepreneurship printing Biorhythms at the local university and selling them for $30 each. At 16, Godin founded a ski club and took a group of 50-60 children to ski by his house in Buffalo every week. Around this time Godin is also known to have worked at a fast food outlet and in media sales.
Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy. Godin earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Godin commuted every week between California and Boston both to do his new job and to complete his MBA.
After leaving Spinnaker Software in 1986, Godin became a book packager. It was in the same offices that Godin met Mark Hurst and founded Yoyodyne. After a few years Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, one of the first online marketing companies. It was with Yoyodyne that Godin came up with the concept of permission marketing. For a period of time, Godin served as a columnist for Fast Company
Godin and his wife Helene now live in Hastings-on-Hudson, New York.
I have read a couples of his book:
1. Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover
2. Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover.
You know what? Both of the books are amazing. I have read them twice.
Meanwhile, you should check on his blog or website:
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